Client: The Lost Words
Focus: Map making, motion graphics, print promotions
The Lost Words is a simply stunning book created by artist, Jackie Morris and author, Robert Macfarlane.
Launched in October 2018, it highlights common countryside words that have been excised from the Oxford Junior Dictionary and are being lost to children's vocabularies. Conker, Kingfisher, Bluebell, Otter, Newt and Wren are some of these Lost Words. The animating, or bringing to life, of these beautiful illustrations by Jackie Morris has been to introduce them to a new audience. It is also to promote the many crowdfunding campaigns in various counties across the nation, which aim to provide copies of this wonderful, award-winning book for every primary school in many counties of the British Isles.
We created a map to highlight, with gold plus these illustrated plants and creatures, all the counties and areas that have seen successful campaign to gift this stunning book to primary and secondary schools.
“Zingfisher! What you are doing is wonderful.”
Design Lead: Harry Whinney
Artist: Jackie Morris