Client: NHS / University of Nottingham

Focus: Retaining experienced nursing staff through a 3 minute animated film.

The University Hospitals of Nottingham NHS Trust found it was losing experienced nursing staff, when some didn't really wish to leave. This animated film aimed to explain in a gentle but clear way the four options that allow staff to change their present role instead of fully retiring. Numbers of staff leaving has reduced, with many having a clearing understanding of their options and the necessary processes.